For private trade and career schools

Fill your next start date.

We run the ads, call every inquiry within minutes and book admissions visits onto your calendar, so day one starts with a full room.

60 days to launch a startSame-day admissions booking4 countries
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Running ads for schools in
Class planner

When does your next class start?

24
60days

until day one, with 24 seats to fill.

Seats to fillAbout 3 enrollments a week
Example timeline

    Example only. Your real dates get set on your onboarding call.

    Launch to day one
    60dFrom the strategy call to a full start date.
    Speed to lead
    <5mEvery new inquiry gets a call or text.
    Revenue generated
    $12M+For clients, from ads run by our team.
    Clients worked with
    350+Across our team's agencies.
    Countries
    4
    United StatesCanadaUKAustralia

    A full class, built three steps at a time.

    Most schools already get inquiries. They sit for a day, nobody calls twice, and the visit never gets booked. We run the whole path from the ad to your admissions office.

    Step 1 of 3

    The ads

    Students who already want the trade.

    • One campaign per program. Welders hear about welding and future techs hear about HVAC.
    • Runs in your own ad account. You own the account, the ads and every lead.
    • Built around your start dates. Spend ramps up before each class and eases off once seats fill.
    Your Trade SchoolSponsored
    Evening welding classes start March 3.
    yourschool.eduCome see the shop this week
    Book a visit
    Step 2 of 3

    The follow-up

    Every inquiry gets a call in minutes.

    • Under 5 minutes, every time. They hear from someone while the tab is still open.
    • Texts that sound like a person. Schedules, financial aid and start dates get answered, then routed to your team.
    • Nobody falls through. Missed calls get retried, and every lead has a next step.
    Inquiry · Welding · 2:14 pm
    Hi, is the night welding program still open for the March class?
    2:16 pm
    It is. 6 seats left in the evening section. Want to come see the shop? I've got Thursday at 5 or Saturday at 10.
    Saturday works
    You're booked for Saturday at 10. I'll text you the address and a reminder Friday.
    Called in 1m 48sVisit bookedReminder set
    Step 3 of 3

    The booking

    Admissions visits on your calendar, same day.

    Sat 10:00
    Shop tourWelding · evening section
    Confirmed
    Sat 11:30
    Admissions meetingHVAC/R · March start
    Confirmed
    Mon 4:00
    Campus visitElectrical · day program
    Reminder sent
    Tue 6:30
    Info nightCDL · evening class
    Confirmed
    Compliance

    Clean enough for your compliance officer

    The rules where your school is, followed.

    • Flat monthly fees. Never paid per enrollment, which keeps US schools on Title IV aid clear of the incentive compensation ban.
    • No earnings or job placement claims. Ads talk about the training, the schedule and the shop.
    United StatesTCPA consent on every form
    CanadaCASL consent and unsubscribe
    United KingdomPECR and UK GDPR
    AustraliaSpam Act and Privacy Act
    Who it's for

    Private trade and career schools

    You have the instructors, the shop and the start dates.

    • One campus or several. Each program and location gets its own campaign.
    • Room for more students. Open seats in your next one or two start dates.
    • A team that answers the phone. Someone who can meet booked visitors.

    Programs we fill

    WeldingHVAC/RElectricalPlumbingCDL and HGV drivingDiesel techAuto techCosmetologyBarberingMedical assistingDental assistingPhlebotomyMassage therapyPharmacy tech

    Every empty seat on day one is tuition you don't get back.

    Conner Bluhm
    A note from ConnerConner Bluhm, founder

    I've worked with over 350 clients in my career and helped them bring in 8 figures in revenue. I built my last agency and sold it to private equity.

    Trade schools kept standing out. The training is real, the jobs on the other side are real, and most schools still fill classes with word of mouth and a website form that nobody calls back.

    So we built Working Class Media to do one thing. Get your next start date full with students who actually show up, and keep doing it every start after that.

    If that sounds like your school, apply below and I'll take a look myself.

    Conner
    Track record
    • 350+clients worked with
    • 8 figuresin revenue generated for clients
    • Exitlast agency sold to private equity

    Questions schools ask

    How fast can ads go live?

    Usually within about a week of your onboarding call, once we have access to your ad account and the homework is done. That's why we plan around a 60-day runway to your start date.

    Do you work with schools that take federal aid?

    Yes. We charge flat fees and never get paid per enrolled student, and our ads stay away from earnings and placement claims. Run anything by your compliance team and we'll adjust.

    Which countries do you work in?

    The United States, Canada, the United Kingdom and Australia. Ads, follow-up and consent rules are set up for the country your school is in.

    Who owns the ad account and the leads?

    You do. Ads run in your account, and every inquiry and booking belongs to your school, even if we stop working together.

    Do you replace our admissions team?

    No. We get students to the visit. Your admissions team meets them, answers the program questions and handles enrollment.

    What does it cost?

    It depends on how many programs and campuses you run. We'll walk through it on a call once we've looked at your school. Ad spend is separate and goes straight to Meta from your account.

    Apply for your next start.

    Tell us about your school. If it looks like a fit, we'll reach out to book a call.

    1. We review your schoolPrograms, start dates and how inquiries get handled today.
    2. Strategy callWe map your next start and what it takes to fill it.
    3. Ads live in about a weekInquiries start coming in and visits start getting booked.

    By applying you agree to our Terms and Privacy Policy.

    Fill your next start date